This opportunity is especially important and overlooked in the startup ecosystem where the next wave of entrants into the S&P 500 are currently being built.
If we can’t reshape capitalism, then the opportunity is to merge decarbonization into it. The opportunity is in translating science and academia into business and operations. The opportunity is to put a shrewd decarbonization strategy right next to a shrewd growth strategy and to put smart climate investment right next to smart P&L management.
We think this opportunity is especially important and overlooked in the startup ecosystem where the next wave of entrants into the S&P 500 are currently being built.
Climate Pragmatism is our answer – it's a practical approach to decarbonization that pops the academic bubble, dispels common myths, and helps companies improve their P&L. We seek and evangelize common sense approaches to help our planet decarbonize. Is the climate crisis scary? Yes. Is it complicated? Very.
We use strategic perspectives to whittle away at the noise and get everyone focused on action. We teach you the difference between real impact and things that look better on paper. We give you a practical onramp into existing frameworks. We help you reduce emissions while simultaneously improving your P&L. Let's get pragmatic.
I wrote this in 2019 when Alternate Future was just starting out. I think it still rings true for anyone considering a venture into the unknown in any part of their life:
Our journey is an elemental one. Yes, of course, in the sense of carbon and climate, but also to prove that the advice we've been given about how to deal with extreme uncertainty is true. We've heard from friends and family, mentors and colleagues, leaders and the occasional bumper sticker that "it's about the journey, not the destination" and "take leaps and have faith the universe will catch you". Easy to say, hard to believe, harder yet to put into action.
Before Alternate Future was created we stood on the precipice and wrestled with this advice in the context of making an impact on climate change and our own personal arcs. Is it too late? Will we make a difference? Is this too risky? What will happen next? And so on. We decided that we didn't know - and importantly that that's okay. We're gonna go for it anyway.
And so, we start this journey now and we'll see what comes next.